Introduction

Your privacy is important to Premium Beverages Limited. This Privacy Policy sets out information on the personal data we collect about you, and your rights in respect of this data.

This Privacy Policy applies whether you use our Site, https://pureteaorganic.co.uk/ (“Site”) or make purchase(s) via our Site.

Our Site may contain links to third party websites that are not covered by this Privacy Policy. We therefore ask you to review the privacy statements of other websites and applications to understand their information practices.

We reserve the right to update this Privacy Policy from time to time so please check back regularly. If we make material changes to this Privacy Policy and we need your consent to those changes, we will contact you by email to do so.

If you have any comments on this Privacy Policy, please email them to orders@premiumbeverages.co.uk.

This Privacy Policy contains the following information:

• Information about who we are
• Information on what we may collect
• When you interact with our Site – Information on cookies 
• How we store your personal data
• How we disclose your information
• Your rights regarding your personal data
• What happens when we link to other websites
• The changes we may make to this Privacy Policy
• Contact

Who we are

We are Premium Beverages Limited, a company registered in England and Wales with company registration number 08589762 whose registered office is at, 2 Claire Court, Rawmarsh Rd, Rotherham, S60 1RURotherham, South Yorkshire, United Kingdom, S62 6EF (“we” or “us”).

We respect your right to privacy and will only process Personal Data about you in accordance with applicable data protection laws.

We comply with the EU law retained version of the General Data Protection Regulation (2016/679), together with the UK Data Protection Act 2018 (the “Data Protection Legislation”). If any of these laws are replaced or superseded, we will also comply with that.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

What we may collect

Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you when you engage with us. Whenever we collect personal data about you, we must have a legal ground to do so.

Type of data	Purpose/Activity	Lawful Basis
Identity and contact information when you contact us  (personal data)	Includes: Name Email address Telephone number	We collect this information when contact us in respect of your order and allows us to contact you in respect of order. Our lawful basis for this is to perform our contract with you and that you have consented to the collection of this information. If you choose not to provide this information, we will be unable to grant you discuss your order with you.
Information provided when you place an order on our Site (order and payment details)	Includes: Name Email address  Telephone number	When you place an order on our Site, we collect payment card details through our third party payment provider, currently Shopify, and Shopify’s privacy policy will apply to the payment you make. We do not have sight of your payment card details. Our lawful basis is to fulfil our contract with you.
Technical Data	Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website.	This information is necessary for us to perform our contract with you, i.e. to give you access to the service our Website provides.
Cookies Data	Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our Website. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them and what kind.	This information is necessary for us to perform our contract with you, i.e. to give you access to the service our Website provides. We also need this information to study how you use our Website, in order to improve and develop the services we provide, and better inform our marketing strategies.
Marketing and Communications Data	Includes your preferences in receiving marketing from us and our third parties and your communication preferences.	This information is necessary for our legitimate interest to present relevant content, products and services to you (only where you have provided your consent that we do so).
Analytics	Includes third-party analytics services (such as Google Analytics) to evaluate your use of the website, compile reports on activity, collect demographic data, analyse performance metrics, and collect and evaluate other information relating to the website and internet usage. These third parties use cookies and other technologies to help analyse and provide us the data. By accessing and using the website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy	This information is necessary for our legitimate interest to present relevant content, products and services to you.

When you interact with our Site - Information on cookies

We use cookies in accordance with the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the UK GDPR.

Cookies are small text files placed on your device when you visit our Site and are used to make the users’ experience more efficient. We are able to store cookies on your computer where they are necessary for the operation of our Site however, for non-essential cookies we need your permission.

We use cookies to distinguish users and to improve our Site. We analyse how you use our Site, and we look at aggregate statistics about your usage, and how others use our Site. We collect certain information from these cookies, and this includes information about your IP address, your location when you access our Site, the date and time you access our Site, the language you use and the type of browser you use.

We do not track individual users or use cookies to identify individuals. We use cookies to recognise you and your preferences, improve our Site’s performance and collect analytical information for ourselves and our business partners. Without the knowledge gained we would not be able to provide the service we do.

These are the types of cookies we use:

• 'Session cookies' allow us to track your actions during a single browsing session, but they do not remain on your device afterwards; and
• 'Persistent cookies' remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our Site.

Session and Persistent cookies can be either first or third party cookies. A first-party cookie is set by the website being visited; a third-party cookie is set by a different website. Both types of cookie may be used by us or our business partners.

The third-party cookies we may use are:

• Google Analytics – this is a web analytics service provided by Google, Inc. The cookies used by Google Analytics help us to analyse how users use our Site and to count the number of people who use it. Google Analytics stores your IP address anonymously. Google does not associate your IP address with any personally identifiable information;
• Facebook Ads (the Facebook pixel) – these cookies collect information about how visitors use our Site. This data is collected anonymously and is used to help improve our Site’ functionality; and
• Google Ad Words – these cookies collect information about how visitors use our Site. This data is collected anonymously, to help make our marketing communications more relevant, and is used to improve our Site’ functionality.

All of our cookies are categorised by the role they fulfil on our Site:

1. Strictly Necessary: these are essential to enable you to move around our Site and use features such as secure services. Without these cookies such services could not be provided;
2. Functionality: allow our Site to remember your choices and to personalise certain features. These cookies may be anonymised and cannot track your browsing activity on other websites; and
3. Performance: collect information as to how users use our Site. These cookies do not collect information that identifies a visitor. The information collected is aggregated and used to improve our Site
4. None of the cookies employed are classified as Behavioural Targeting

We will always ask for your consent to use non-essential cookies. You are free to withhold consent to this, but it means that we might not be able to provide the full website experience to you, including some elements of video advertising.

If at any time you wish to disable our cookies, you may do so through the settings on your browser, or whenever the pop-up appears on our Site (each time you access our Site).

We may process your data for compliance with a regulatory requirement or legal obligation to which we are subject to. Your data will only be processed if processing the data to comply with such obligation is a reasonable and appropriate way of achieving compliance.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

How we store your personal data

We store all of your personal data on our servers within the United Kingdom.

We may transfer your collected data to storage outside the European Economic Area (EEA) or the United Kingdom. It may be processed outside the EEA or the United Kingdom so you can receive our Site and deal with payment. If we do store or transfer data outside the EEA or the United Kingdom, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA or the  United Kingdom.

This means that sometimes we may need to use legally binding contractual terms between us and any third parties we engage with and the use of the EU-approved Model Contractual Arrangements.

Data security is of great importance to us, and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through our Site. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We will still be responsible for protection of your personal data, even where we have transferred it outside the EEA or the United Kingdom.

We regularly review our data retention obligations to ensure we are not retaining data for longer than we are legally obliged to.

How we disclose your information

We may disclose your information in the following cases:

• If we want to sell our business, or our company, we can disclose it to the potential buyer;
• We can disclose it to other businesses in our group, as defined in the UK Companies Act 2006;
• We can disclose it if we have a legal obligation to do so, or in order to protect other people's property, safety or rights; or
• We can exchange information with others to protect against fraud or credit risks.

We may contract with third parties/subcontractors to supply our services to you on our behalf. These include cloud services used to send emails and technology providers that assist in providing our services to you.

Your rights regarding your personal data

When you provide us with personal data, you have certain legal rights, and these include:

• To request access to, deletion of or correction of, your personal data held by us at no cost to you;
• To request that your personal data be transferred to another person (data portability);
• To be informed of what data processing is taking place;
• To restrict processing;
• To object to processing of your personal data; and
• To complain to a supervisory authority.

If you wish to access, rectify, erase or transfer your personal data, please contact us at: orders@premiumbeverages.co.uk.

What happens when we link to other websites

This Privacy Policy only relates to our Site. We might have links on/within our Site to other websites, and these websites will have their own terms and conditions and privacy policies. You should check those privacy policies before providing your personal data to those websites. 

Please note that our terms and conditions and our policies will not apply to other websites that you get to via a link from our Site. We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

The changes we may make to this Privacy Policy

We can update this Privacy Policy from time to time as laws change or as our Site changes so please check back regularly. If we make material changes to this Privacy Policy and we need your consent to those changes, we will contact you by email to do so.

 

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at orders@premiumbeverages.co.uk or by post using the details provided below:

Premium Beverages Limited,2 Claire Court, Rawmarsh Rd, Rotherham, S60 1RU United Kingdom